REBRAND
1︎ MOTION REEL
2︎ LOGO
3︎ WEBSITE + RESPONSIVE DESIGN
4︎ SOCIAL MEDIA
5︎ POSTERS + APPLICATION
Soundcloud is the largest music database in the
world hosting over 125 million tracks. Catering to an audience of music
streamers and content creators alike, my goal for this rebrand was to put
Soundcloud on the map, grounding the brand in a real-world application as
opposed to its purely digital existence.
︎ MOTION REEL
︎LOGO
![Grid space inspired by the radiation of sound waves from a central source.]()
In the development of this brand identity
system, I pondered ways to visualize sound in an abstract way that lends well
to a graphic style. Sourcing the shape language from components of sound such
as frequency, wavelength, and resonance, I was able to build a kinetic brand ID
that showcased the personality of the brand and the energy and creativity of
its audience.
![Logo Clearspace: The "O" in the soundcloud logotype constitutes the clearspace for both lockups.]()
![]()
︎WEBSITE + RESPONSIVE DESIGN
As a digital platform, I developed the user experience to be more simplified and accessible for both
streamers and creatives which I addressed in the design for the web and mobile
responsive site.
︎SOCIAL MEDIA: INSTAGRAM
︎POSTERS + APPLICATION
Posters in Context: Urban transportation stations to appeal to the vast user base.
